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#7Brand DNA: Camo × Plaid = Claid, hybrid that looks like something only Lucky would wear — and now it becomes part of the brand’s identity.
Lucky’s signature camo/plaid pattern is built on the idea that identity isn’t one thing — it’s a blend. The design merges classic military camo with heritage plaid, creating a pattern that feels both rugged and refined. Each color in the mix represents a piece of Lucky’s world: deep maroon for confidence, mustard for creativity, olive for grounding, and dark red for intensity.
Instead of choosing between camo or plaid, Lucky fuses them together, symbolizing how he moves — unpredictable, layered, and impossible to box in. The pattern shifts between sharp plaid lines and organic camo shapes, giving the hoodie a textured, multidimensional look that stands out without being loud.
• 96% recycled polyester, 4% elastane for manufacturing in the US/Mexico
• 95% recycled polyester, 5% elastane for manufacturing in Latvia
• Fabric weight (may vary by 5%): 9.08 oz./yd.² (308 g/m²)
• Soft cotton-feel fabric face
• Brushed fleece fabric inside
• Double-lined hood with design on both sides
• Unisex style
• Comes with drawstrings
• Overlock seams
• Blank product components in Mexico sourced from Poland and Mexico
• Blank product components in the EU sourced from China and Poland
Disclaimer: In areas where the fabric is double-layered (like pockets), details from the inner fabric layer may subtly show through, especially with lighter designs.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
#7Brand Claid Unisex Hoodie
$40.00
Lucky’s signature camo/plaid pattern is built on the idea that identity isn’t one thing — it’s a blend. The design merges classic military camo with heritage plaid, creating a pattern that feels both rugged and refined. Each color in the mix represents a piece of Lucky’s world: deep maroon for confidence, mustard for creativity, olive for grounding, and dark red for intensity.
Instead of choosing between camo or plaid, Lucky fuses them together, symbolizing how he moves — unpredictable, layered, and impossible to box in. The pattern shifts between sharp plaid lines and organic camo shapes, giving the hoodie a textured, multidimensional look that stands out without being loud.
• 96% recycled polyester, 4% elastane for manufacturing in the US/Mexico
• 95% recycled polyester, 5% elastane for manufacturing in Latvia
• Fabric weight (may vary by 5%): 9.08 oz./yd.² (308 g/m²)
• Soft cotton-feel fabric face
• Brushed fleece fabric inside
• Double-lined hood with design on both sides
• Unisex style
• Comes with drawstrings
• Overlock seams
• Blank product components in Mexico sourced from Poland and Mexico
• Blank product components in the EU sourced from China and Poland
Disclaimer: In areas where the fabric is double-layered (like pockets), details from the inner fabric layer may subtly show through, especially with lighter designs.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Size guide
| CHEST (inches) | WAIST (inches) | HIPS (inches) | |
| 2XS | 34 ⅝ | 28 ⅜ | 35 ⅜ |
| XS | 36 ¼ | 29 ⅞ | 37 |
| S | 37 ¾ | 31 ½ | 38 ⅝ |
| M | 39 ⅜ | 33 ⅛ | 40 ⅛ |
| L | 42 ½ | 36 ¼ | 43 ¼ |
| XL | 45 ⅝ | 39 ⅜ | 46 ½ |
| 2XL | 48 ⅞ | 42 ½ | 49 ⅝ |
| 3XL | 52 | 45 ⅝ | 52 ¾ |
| CHEST (cm) | WAIST (cm) | HIPS (cm) | |
| 2XS | 88 | 72 | 90 |
| XS | 92 | 76 | 94 |
| S | 96 | 80 | 98 |
| M | 100 | 84 | 102 |
| L | 108 | 92 | 110 |
| XL | 116 | 100 | 118 |
| 2XL | 124 | 108 | 126 |
| 3XL | 132 | 116 | 134 |